The eagerly awaited Crumbl Cookies Turnersville store (Washington Township NJ) is set to open later this month in March, specifically targeting Friday March 24th.
This information comes from a nicely printed sign on the front glass door of the upcoming Gloucester County NJ store.
We first broke the news of the planned Washington Township store back on August 5th 2022, and construction started later in 2022.
The location is the Cross Keys Commons shopping center on the Black Horse Pike, where Tuckahoe Road forks off.
Most simply know this as “the Turnersville Walmart shopping center”.
Specifically the Crumbl Cookies store is located across the parking lot from Walmart, in a small 1,600 sf store located next to the Hibbett Sports store… which is between Ulta (at the end) and Ross.
I stopped at the upcoming new location this morning and it appears basically ready to go except for cookie ingredients and the awesome Crumbl employees!
Being fully committed to writing the best story for 42Freeway readers, on this rainy Saturday I started my early morning trek at the Cherry Hill Crumbl location before heading over to Turnersville.
I know it’s a very popular cookie store but in Cherry Hill I was surprised to see over a dozen employees working at 9am this morning! I chatted with management at Cherry Hill who tell me they really do need to start the mornings with that many employees! It shows how popular the cookies are!
The upcoming Turnersville store is set up very similar to the Cherry Hill location, except I think that the Turnersville store is a little bit smaller in size.
Keep scrolling and reading for more about what Crumbl Cookies are, their short yet incredible history, and their amazing use of free social media “viralness” to drive customers and revenue to the stores!
Crumbl Cookies – History and Experience
Crumbl Cookies is a wildly successful cookie bakery franchise which uses a social media, viral-like aspect to drive product awareness, which leads to droves of customers to buy at the store.
They feature just 6 varieties of cookies each week, and Crumbl fans eagerly await to hear which flavors are available in that week’s menu.
It creates a sense-of-urgency for customers who realize if they don’t go to Crumbl that week to get the cookie flavor which looks amazing to them, it could be months before it comes around again on the menu!
Crumbl also caught the wave of Tik-Tok’s growth in the USA, and their “better get it now” business model meshed very well with Tik-Tok’s algorithms which can make popular videos go viral, very quickly.
In the case of Crumbl, young food influencers grabbed on to Crumbl’s delicious cookies early on and began featuring them in Tik-Tok review clips.
And with each week’s announcement of the new flavors, the Tik-Tok influencers would be the first at a local store to taste and review that week’s flavors.
The combination lead to millions of views for many clips, causing thousands and thousands of young customers to flood Crumbl stores and wait in line to buy the cookie flavors that they saw featured on social media.
This model has led to Crumbl’s explosive growth in a very short time frame.
In just 6 short years (with a pandemic during 2-3 of those years), Crumbl grew from a single store at Utah State University selling only chocolate chip cookies, to over 600 franchised locations in the USA and 170+ recipes!
I’ve tried their cookies several times (quite honestly driven by the needs of the website) and I do find them to be very good cookies, of course very sweet (as expected!)… and the flavors really do come through.
They are a large cookie and typically very thick, so I think most people would likely share one with a friend.
This morning in Cherry Hill I picked up a four pack, and tried the Blueberry Crumb Cake and the Cookie Dough.
I thought both were very good and tastefully sweet.
The blueberry crumb cake so far has been one of my favorites… it really does carry that blueberry flavor throughout each bite.
Crumbl mostly sticks to what it knows… Making amazing cookies.
But most stores now offer Crumbl ice cream. While I am not certain if this will be available in the Turnersville store it does appear that an ice cream freezer is set up behind the counter, similar the setup in Cherry Hill.
The weekend of Friday March 24th should prove to be a crazy one for the Cross Keys Commons shopping center, as I can guarantee there will be a line of people waiting to buy Crumbl Cookies all weekend along… and longer!
Links and Locations
Crumbl Cookies Turnersville (Expected Opening March 24, 2023)
Cross Keys Commons – Walmart Shopping Center
3501 Rt 42 – Ste 190
Washington Township NJ
Crumbl Cookies Corporate Facebook
Article on the Cherry Hill Store Opening!