American Eagle brands are clearly enjoying success at the Deptford Mall, as the company has invested significantly in a fully renovated American Eagle store, introduced a new OFFLINE by Aerie location directly next door, and will soon be opening a fully renovated Aerie store just a few doors away!
All three stores are located on the lower level near Boscov’s, with American Eagle taking a prominent corner location facing into the open courtyard area across from Victoria’s Secret. The new OFFLINE by Aerie is directly next to American Eagle, while the upcoming Aerie store will be located farther down the same wing.
I stopped in a few days ago and got a tour of both American Eagle and OFFLINE by Aerie, which officially opened on November 6.
These are both beautiful stores with completely new interiors, and I think regular American Eagle shoppers, as well as those checking out the brands for the first time, are going to find them to be really enjoyable shopping experiences.
While the two stores operate as individual storefronts, there is also an interior connection between them, making it easy for shoppers to move from one store to the other.
American Eagle and OFFLINE by Aerie – Now Open
American Eagle was first opened in the 1970s and has become a popular destination for stylish, everyday clothing that keeps up with current fashion trends.
The brand is particularly well known for its large selection of jeans, offering a variety of fits and styles.
But there’s much more to American Eagle than denim!
For women, shoppers will find tops, dresses, loungewear, pajamas and accessories, while the men’s selection includes shirts, pants, underwear and more.
And when I say casual clothing, American Eagle is also well known for its selection of hoodies and sweatshirts, with comfortable fits and styles that match today’s trends.
The new OFFLINE by Aerie store next door puts its focus on athleisure clothing, which combines athletic-inspired styles with comfortable everyday wear.
Shoppers will find leggings, bike shorts, tops, sports bras, fleece, bottoms and accessories.
OFFLINE is a newer retail concept from American Eagle, and the Deptford Mall location brings an entirely new shopping experience to this section of the mall.
The two stores really make for a nice one-two combination, offering different but complementary clothing selections.
Beautiful New Store Designs
One thing that stood out to me during my visit was just how much attention American Eagle puts into the design of its stores.
With more than 1,500 stores across its brands, the American Eagle team clearly knows how to create an attractive and functional shopping experience.
It’s so much more than plain walls and floors!
The renovated American Eagle features rustic hardwood style flooring, distinctive merchandise display areas and large, illuminated photographs highlighting the season’s clothing styles.
Throughout the store, clothing is displayed on a variety of tables, shelving units and racks, creating different shopping areas that are visually appealing while still making it easy to browse.
It’s the type of store design that makes you want to hang out a little longer, checking out the different sections to see if there’s something else that catches your eye!
And with the holiday shopping season arriving, both stores are already filled with their fall and winter clothing selections.
The OFFLINE store offers a slightly more modern design, incorporating steel elements and touches that almost have a mid-century modern feel.
With the focus on athletic-inspired clothing, some of the decorative elements also connect to sports.
One large photograph features an old-fashioned baseball stadium seating area, while a basketball hoop hangs on another wall as a decorative display.
Similar to American Eagle, the OFFLINE store also features large photographs along the upper portions of the walls, with imagery that reflects the current season.
Both stores have their own personalities, but the designs work really well together.
Aerie – Renovated Store Opening Soon
And the American Eagle investments at Deptford Mall aren’t finished yet!
Aerie was already a tenant at the mall, and that store is also undergoing a full renovation, opening soon next to MINISO in the Boscov’s wing.
The newly renovated Aerie is expected to open later this November.
Aerie focuses on intimates and apparel designed around comfort, with a selection that includes bras, bralettes, underwear, sleepwear, loungewear, swimwear and more.
While OFFLINE focuses more specifically on athletic-inspired clothing, Aerie offers a broader selection of comfortable everyday apparel and intimates.
With the three stores located within a short walk of one another, shoppers will have convenient access to the different American Eagle brands in one section of the mall.
More Changes at Deptford Mall
The American Eagle renovations and new OFFLINE store are part of what has become a busy period of retail openings and upgrades at Deptford Mall.
Just recently, I covered the opening of AKIRA, a women’s fashion retailer that opened a large new store on the second level near Round1.
Pandora has also opened a beautifully remodeled store, bringing another updated shopping experience to the mall.
And with the renovated Aerie expected to open later this month, there’s still more to come!
Both American Eagle and OFFLINE by Aerie are open during regular Deptford Mall shopping hours, with expanded mall hours expected as we move further into the holiday shopping season.
Links and Location
American Eagle and OFFLINE – Both NOW OPEN!
Deptford Mall (Boscov’s Wing)
1760 Deptford Center Road
Deptford NJ 08096
Aerie – Opening Later in November
Deptford Mall
