Site clearing has started for Adams Pointe, a planned 180-unit apartment complex on 19 acres of former farmland in Gloucester Township, located adjacent to the Acme-anchored Gloucester Town Center shopping center on Berlin-Cross Keys Road (Erial/Sicklerville)
The project calls for 10 apartment buildings, a nearly 4,000-square-foot community center, and the completion of a disconnected section of Independence Boulevard, which will provide access to the new residential development.
The Gloucester Town Center shopping center is located at the intersection of Berlin-Cross Keys Road and Williamstown-Erial Road, with Acme Markets serving as the signature tenant on the far right side of the shopping center.
The new Adam’s Pointe apartments will be located to the left of the shopping center.
I stopped by the property recently and could see that crews had started clearing the site of vegetation and debris in preparation for the upcoming development. I also put the drone up to capture some updated aerial photos of the property.
Adams Pointe – 180 Apartments
Adams Pointe received its initial Gloucester Township Planning Board approval in 2024, with the developer returning earlier this year for additional approvals.
I haven’t dug deeply into the project’s full approval history, but the 2026 application appears to address more than 100 individual items. Some seem to be standard Planning Board requirements, while others are more specific to the development, including details related to the community center and its screening from the roadway.
An interesting aspect of Adams Pointe is that the apartment buildings themselves won’t sit directly along either of the two major roads (Cross Keys or Erial Roads).
Instead, the 19-acre property is positioned to the side of the existing shopping center, with access provided through Independence Boulevard.
Today, Independence Boulevard is disconnected in this area, with sections of the roadway existing near the shopping center and farther north toward Williamstown-Erial Road, behind the Target shopping center area.
As part of the Adams Pointe development, the missing roadway connection will be completed, traveling between two large stormwater retention basins.
This will create a continuous connection through the property, allowing residents to access the development from either the Berlin-Cross Keys Road shopping center entrance or Williamstown-Erial Road to the north.
Two access roads will lead from Independence Boulevard into the apartment complex itself.
Apartment Buildings and Community Center
Looking at the site plans, the core residential development is laid out in something resembling a flattened hexagon or oval, with a large open space in the center.
The 10 apartment buildings will be positioned in pairs along opposite sides of the internal roadway, surrounding the central open area.
The plans also include a community center building of just under 4,000 square feet.
That building appears to be positioned near the southern entrance to the apartment development, close to the existing dead-end portion of Independence Boulevard behind Mavis Discount Tire.
Overall, the development will transform what has remained a large undeveloped farmland property into a new residential community immediately adjacent to one of the busiest shopping areas along Berlin-Cross Keys Road.
With Acme Markets, Target and numerous other retailers and restaurants in the immediate area, future residents will have convenient access to a significant amount of shopping and dining.
Davis Enterprises – 3D Development Preview
Back in March of this year, Davis Enterprises shared an impressive-looking 3D animated drive-through preview of the planned Adams Pointe development.
The video starts along Independence Boulevard and takes viewers into the development, passing the planned community center and continuing through the residential areas, providing a much better perspective of how the completed apartment community is expected to look.
At the time, Davis Enterprises stated that construction was expected to begin in late summer 2026.
Looking further into the company, Davis Enterprises has an extensive history of commercial and residential development throughout South Jersey.
Interestingly, their website identifies the company as the developer behind Marlton’s very popular The Promenade at Sagemore shopping center, along with numerous other apartment communities throughout the region.
So while Adams Pointe may be a new name to many Gloucester Township residents, the company behind the project has a significant development history in South Jersey.
Construction Timeline
For now, the visible activity at the site appears to be focused on initial clearing and preparation.
While Davis Enterprises previously identified late summer 2026 as the anticipated construction start, I don’t have a confirmed timeline for when full construction of the apartment buildings will begin, or when the first apartments are expected to become available.
The public notices I’ve reviewed also do not identify any specific affordable-housing or low-income housing component associated with the development.
I’ll continue keeping an eye on Adams Pointe as the site work progresses and additional construction activity gets underway.
Links and Location
Adam’s Pointe Apartments
Independence Boulevard
Erial/Sicklerville Gloucester Township, NJ
