Mark from 42Freeway heads back to Bellmawr's massive Direct Connect project, to review what has changed in the last few months. And yes, there are new things to talk about. This update is really a 7 min YouTube video (bottom of article) but we'll highlight here in writing and photos the things in the video.
The much talked about and long awaited South Jersey Royal Farms convenience stores and gas stations will have their first South Jersey location open on November 2nd 2017, in Magnolia NJ. This is based on banners at the store indicating how many days till opening.
Royal Farms has been reported about on this blog and other media outlets for probably 2 years or more. They are a store in the same category as our very familiar Super Wawas. Considering how well loved Wawa is in this area, and how South Jersey is a stronghold for them, people are both shocked and intrigued that someone would come into Wawa’s backyard and take them on full bore!
The Magnolia store is located on the White Horse Pike, at the site of the closed and demolished St Gregory’s Church. The location puts its on a very busy stretch of highway, in the dense heart of South Jersey suburban home developments.
42Freeway visited the Magnolia store today, and it looks 100% development complete. The store and property setup is VERY familiar to our Super Wawa, with a similar size and gas pump placement. In the Magnolia store, signage is up, even promotional signs hanging on the glass. Inside the digital signage is working. The extended time till opening must be for final interior work, product stocking, and training.
Royal Farms is very similar to our more familiar Super Wawa, with a few key distinctions:
- Chicken is the big draw at Royal Farms, where as hoagies are the key item at Wawa
- Seating is available at Royal Farms, in outside patio seating AND an inside seating area.
For a more detailed (and long) look at a Royal Farms store, check the video at the bottom of this post.
The exterior photos in the gallery below are from the Magnolia store
42Freeway visits the Ridley Park Pa, Royal Farms store. A really long overview of the store, and key product differences