Dollar Tree announced last month that they are selling the Family Dollar store brand to another owner, which means for the Sicklerville “Combo” Dollar Tree/Family Dollar location they are currently going through a 50% off store-closing-sale… but then according to employees after some upgrades it is expected to reopen as a Dollar Tree Plus location.
I stopped in yesterday to find a busy store where everything is priced at 50% off, and it seemed to be at a point where there is a good selection of product (Note: there are a few exceptions such as tobacco products).
In fact, I picked up a decent sized 48-quart Igloo brand cooler for $17.50!
But word is getting out and I would imagine the store is going to empty out quickly!
Dollar Tree Plus – Sicklerville
To further explain what’s happening at the Sicklerville location… Well at the corporate level 10 years ago Dollar Tree bought Family Dollar for $9 billion.
That acquisition did not work out as planned and Dollar Tree just sold off the Family Dollar brand at a fraction of the price… $1 billion! (CNN)
Most of the 8,000 Family Dollar locations are independent units and will continue to operate, so those were easy to transfer over to a new owner.
But for the hundreds of “Combo” Dollar Tree/Family Dollar stores such as Sicklerville… there’s no real easy way to split the store in half! So what they have decided to do is effectively close the store and sell off all of the merchandise at a steep discount… and then after some upgrades and rebranding the Sicklerville store will reopen as Dollar Tree Plus location.
While I’ve never visited a Dollar Tree Plus location, my understanding is effectively it’s going to be very similar to what shoppers already had with the combo store … a large variety of items priced at $1.25 but then also a big selection of higher priced household items.
The sale is moving fast and in my midday visit yesterday there was a good number of customers there so I’d expect the shelves to clear out quickly… particularly after media coverage like 42Freeway!
I do not have timing on the reopening as a Dollar Tree plus but I was told unofficially that there will be some interior upgrades done as well as changing of the signage that that’s out to remove all of the family dollar references
Links and Location
Sicklerville Combo Dollar Tree / Family Dollar – Closing
Winslow Shopping Center
510 Williamstown Road, Unit F
Sicklerville, NJ, 08081-1741