Insomnia Cookies has opened at Rowan University’s busy Boulevard in Glassboro, offering freshly baked cookies as well as delicious ice cream… and yes, putting the two together they offer amazing ice cream cookie “Wiches”.
42Freeway first wrote about the plans for this Insomnia Cookies back in December of 2024, which is located in the Whitney Center Building of the popular Rowan Boulevard complex of shops and housing .
Located between Yogo Factory and Oishii Ramen (near the circle), Insomnia Cookies is not a large spot so it’s possible you could walk right past! But the space perfectly suits the brand, with plenty of room for them to bake cookies on site!
Insomnia Cookies is primarily a takeout and delivery cookie shop, but they do offer some seating inside the space with two counter areas with several tall stools offered.
I stopped in on Monday Night to see a steady stream of Rowan Students stopping in for delicious cookies which are available in two sizes; a more classic sized cookie and a deluxe larger cookie.
They even offer chocolate chip brownies and chunks squares … and its likely not surprising to see cookie cakes on the menu which come in 6 and 10 inch sizes.
I bought a six-pack of the classic sized cookies which I ended up sharing with several Rowan students, who gave me their feedback on the brand. Right now along with several of their classic flavors, Insomnia is featuring a special spring collection which offers Lemon White Chocolate, Carrot Cake Filled, and Strawberry Lemonade Filled cookies.
Strawberry Lemonade Filled got the biggest “ohh wow that’s good” response, and the chocolate chip cookie is always a top fan favorite.
The cookie company was founded right in Philadelphia by Penn University student Seth Berkowitz who while studying late into the morning was craving a snack which was more significant than what he could usually only find at that 2am (a bag of chips)… and he was wishing he had his mom’s fresh baked cookies!
Identifying a gap in the marketplace, Insomnia Cookies was founded and that breakthrough moment also established a few defining aspects of brand; They’re open very late (as late as 3:00 AM on Thursdays, Friday and Saturday)… they will even deliver that late… and of course that’s where the name comes “Insomnia Cookies” comes from.
Well, likely the most significant aspect is the cookies need to be fresh, hot, and gooey-chewy delicious!
Founded in 2003, Insomnia Cookies grew at a very good pace to 300 locations… with a big focus on universities and areas with more youthful residents.
In 2024 new investors joined the team and with the investment of new capital and ideas, Insomnia Cookies has launched a significant expansion of brand… looking to increase the number of locations sixfold, to 1,800 stores over the next decade.
To that point just last summer they opened a non-university location in the thriving commercial retail mecca of Cherry Hill.
For Rowan Glassboro, check the website for full menu and details on hours… but they typically open at 11:00 AM and run until either 1:00 AM during the week, or 3:00 AM on the weekends (Thursday through Sunday).
Rowan Boulevard is also home to Cookie Munchers which is also a fresh-baked cookie shop. Cookie Munchers is still open, and the two Rowan cookie bakeries are unaffiliated.
Links and Location
Insomnia Cookies – Rowan Glassboro
310 Rowan Blvd
Glassboro, NJ, 08028