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Fulton Bank Integration of Republic Branches Means Some Closures

Fulton Bank Integration of Republic Branches Means Some Closures

In April of this year we reported that Fulton Bank was acquiring Republic Bank.  As part of the final steps in the branch integration, nine Fulton branch locations in South Jersey will be closing on-or-around November 22nd.

Additionally two Republic bank locations (Evesham and Ocean City) where closed in September.

Full list of New Jersey closure locations and addresses is at the bottom of the article.

Fulton Bank Washington Township

The Republic Bank branches being integrated into Fulton have been seeing the branding transition from the red-centric Republic Bank theming to the dark-blue Fulton branding.

It seems the core exterior signage is being handled in a way so that on (or around) November 22nd, the new signage will be unveiled at all locations.

The reason for all this activity is in April of this year the Pennsylvania Department of Banking and Securities closed Republic Bank, which at the time had 32 branches. Fulton Bank almost immediately stepped in to take over most of the assets of Republic bank, including deposits and branch locations.

Which leads us to Fulton Bank closing 9 branches in South Jersey next month (Full List at end of article)

Fulton Bank Branch on Route 70 Cherry Hill will be closing in November. (Image: Google)

Fulton Bank Retail Branch Closings

Consider that before this acquisition, Fulton and Republic banks were competitors, and it’s completely understandable that there would be situations where both banks would have been operating branches within the same communities.

But with all of the branches of both Fulton and Republic being part of the same company, in those areas where there are now multiple Fulton locations (Fulton plus Republic) they are consolidating locations by closing one the the locations in that area.

Fulton Bank Location in Washington Twp is closing on Nov 22nd

A perfect example of this is in Washington Township, where on Egg Harbor Road both Fulton and Republic operated bank branches about a mile and a half from each other.  Being in close proximity and having easy/direct road access between the two branches just minutes away, it just didn’t make sense for Fulton to keep both bank locations open in that area.

With the decision to close branches, it’s clear that Fulton made the preference to keeping the newer modern glass Republic branches… and the upcoming closures of nine branches are all the older brick-building Fulton branches.

Fulton Branding Transition In-Process

I stopped in at the Washington Township former Republic Bank branch last week to find that changes have already taken place to the building.

One style change we’ll see with the branch conversions is that Republic used RED for its distinctive theme and logo, whereas Fulton Bank is a darker BLUE.

So inside the Washington Township branch they’ve already changed up the interior, particularly the back wall of the bank teller area being change to the dark blue, as well as adding the Fulton Bank naming logo.

The former Republic Building in Washington Twp has seen its interior switched from red-focused to Fulton Bank Blue.

Interior signage and promotional materials also now carry the Fulton branding and blue color scheme. The stylized carpeting carries the blue coloring.

There’s also a blue tint to the upper section of the estimated 20 foot high front glass walls, which actually comes from a change on the outside.

Consider that exterior signage for likely 30 former Republic Bank locations needs to change, and preferably all within a very short time frame (if not the same day). And each of those changes requires zoning review, construction permitting and inspections.. from the individual Townships.

So to facilitate this, Fulton has been converting the core exterior signage of the former Republic branches to the new Fulton Brand recently, but then placing a vinyl cover over the new signage…  and that vinyl cover has the Republic Bank logo on it!

Now when November 22nd comes, it’s a very quick process for the sign company employees to simply remove the vinyl coverings and “Walla!”… the Fulton Bank branch branding is fully in place.

On the day of the switch over, I image if the sign company had several crews available they could probably move through all 30 branch locations quickly, to remove the coverings.

Another aspect I noticed with the changes to the glass facade branch buildings is that the top row of the windows has been covered over with a dark blue shade, seemingly to better carry the Fulton Bank theme.

And inside the branch office, that upper level blue covering also adds to the style design.

Makes me wonder if there’s a second aspect to the signage conversion which will put the Fulton logo in vinyl lettering across that blue stripe.

Links and Locations

Fulton Bank – New Jersey Locations Closing in November

  • 1460 Route 70, Cherry Hill, New Jersey
  • 514 N Kings Highway, Cherry Hill, New Jersey
  • 1302 Route 38, Hainesport, New Jersey
  • 195 N Greentree Rd., Marlton, New Jersey
  • 153 Bridgeton Pike, Mullica Hill, New Jersey
  • 1101 Tilton Rd., Northfield, New Jersey
  • 6 Haddonfield-Berlin Rd., Voorhees, New Jersey
  • 303 Egg Harbor Rd., Sewell, New Jersey
  • 201 N Route 73, West Berlin, New Jersey
  • 1701 John F Kennedy Blvd., Philadelphia1220 N Broad Street, Philadelphia
  • 8000 Frankford Avenue, Philadelphia
  • 2100 Street Rd., Bensalem, Pennsylvania

Republic Bank New Jersey Branches Already Closed

  • 201-211 E. Ninth St., Ocean City, New Jersey
  • 178 E. Greentree Road, Marlton, New Jersey