Cotton:On Body has opened in the Deptford Mall, targeted at women’s apparel but in the active wear, intimates, sleepwear, loungewear and swimwear categories.
Located on the first level close to the center court directly next to Zales, Cotton:On Body is the third store for the Australian brand who also have the original Cotton:On store (directly across from the new Cotton:On Body) as well a Cotton:On Kids store located on the second level next to H&M.
This really establishes a lot of confidence from the Australian retailer in the Deptford Mall as they opened their first Deptford Mall location just four years ago, and have jumped back in to open two more retail stores in the mall.
In general Cotton:On is a fun, casual and affordable Australian fashion retailer… and in fact they are Australia’s largest global retailer with over 1,500 stores and 22,000 workers.
Cotton:On says they offer the best balance of on-trend fashion but at the best price. The clothing focuses on a very relaxed and laid back style which is reflective of the Australian lifestyle.
So while I did not deeply investigated the other two stores, it’s my understanding that both the Body and Kids stores both carry that same theme and pricing goal.
I stopped in a few days after the Grand Opening I was pleasantly surprised by the young employees at the front counter who recognized me “hey you’re the 42Freeway guy! You’re famous!” which is good way to make sure your store coverage makes it online! Ha
Actually I had chatted with one of the staff members back in April when I first wrote about Cotton:On Body coming in… she was working in the Cotton:On Kids when I popped in to ask about opening timelines of the Body store. Cotton:On Kids opened three years ago and I completely missed it!
Cotton:On Body Deptford Mall features a wide open entrance and a bright store… and while not an overly large location it is broken up into several sections with women’s intimates in the back, upcoming fall wear towards the front and a variety of other clothing categories spread around the store.
The inviting store is nicely laid out, and while the product selection doesn’t match up to my clothing needs… I completely understood the mix of the “Body” products on sale for the upcoming School and Fall seasons, where everything just looks completely comfortable, very soft… things you just want to feel comfortable in when you lounge around the house.
But that’s just this old guy’s interpretation. Ha! Maybe you should stop over at the Deptford Mall and decide for yourself.
Links and Location
Cotton:On Body
Deptford Mall
1750 Deptford Center Road
Deptford NJ, 08096