The Burlington Store clothing retailer is coming to West Berlin New Jersey, moving into a store location which was last home to a Modell’s Sporting Goods.
The upcoming West Berlin location is a new store for the area, and is part Corporate’s plans to double the number of locations to 2,000 via a smaller store format.
And yes, Burlington is the newer name for the store most of us remember as Burlington Coat Factory, which is headquartered in New Jersey on Route 130 in Burlington Township.
Berlin Circle Plaza
Burlington is joining a larger shopping center called Berlin Circle Plaza which sits off of Route 73 near what was the Berlin Circle. The White Horse Pike is 1/4 a mile away.
The area is close to to Voorhees and the large Virtua Hospital, Clementon and Lindenwold, Atco… and the start of Berlin-Cross Keys Road is close by which heads down into Gloucester Township.
The Berlin Circle Plaza is also home to a Home Depot, ShopRite and a recently opened Marshall’s store.
The Burlington Store will be in a small segment of the shopping center across from ShopRite, but still a prime location as it will sit near the front of the property.
We recently posted that over in Washington Township they will be leaving their much larger location and relocating to a former OfficeMax location just a mile or so away.
The Deptford store and others have reduced interior store useable space via temporary partitions. There is no word on if the Deptford store will also relocate to a smaller property.
Burlington Stores Growth Plans
As mentioned earlier. these moves are part of a new corporate strategy at New Jersey based Burlington Stores.
Last year Burlington Stores announced they will focus on doubling the number of locations to 2,000, while moving to a smaller format store to reduce operating costs.
With that announcement, Burlington stated new store locations would be targeted at currently available spaces within good quality shopping centers… simply, moving into locations of other closed stores.
With Home Depot, ShopRite and Marshall’s in the Berlin Circle Plaza as tenants, the West Berlin location is a perfect match for Burlington Store’s growth plans.
Burlington’s approach is also unique in that the do not maintain an online shopping experience! This is because inventory can vary widely throughout the locations, and prior efforts at online shopping offerings yielded too small of an amount of revenue.
Links and Locations
Burlington Store – Coming Soon
Berlin Circle Plaza
Route 73 & Walker Avenue
Berlin, NJ 08091
Burlington Stores Corporate Website